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The Raaga Collective
HCL's Raaga Collective: Preserving the Musical Treasure of India
HCL Concerts' Raaga Collective initiative seeks to modernise and showcase Indian classical music in a way that is both palatable and shareable, making it relevant to today's audience. A confluence of tradition and innovation, The Raaga Collective brings you the timeless beauty of Carnatic and Hindustani music while maintaining its pure essence. At the heart of this initiative lies Tales of Music, an AI, and voiceover-led storytelling series that dives into the origins of Raagas and offers interesting insights without compromising its authenticity. The Raaga Collective seamlessly blends contemporary sounds with the intricate beauty of Hindustani and Carnatic Raagas to preserve our musical heritage while also reimagining it for audiences today.
Tales of Music
Does the history of Raagas and the mystery of their magic interest you? You are in the right place, then, my friend!
Raagas & Influencer Collaborations
Another key pillar of The Raaga Collective is its collaboration with content creators and influencers. They partner with influencers who create content portraying the versatility of Raagas. For instance, did you know that the Raaga Yaman was used to compose three different love songs that include Laal Ishq, Ab Deep Jale Aana, and Jiya Le Gayo Ji Mora Sanwariya. Or you could reinterpret a song into a modern soundscape while incorporating Shankarabharanam Ragam through different musical instruments? The Raaga Collective strives to bring you such compositions and stories of Raagas and how they are interpreted in different types of songs. These collaborations aim to showcase the versatility of Raagas in a contemporary context through music, videos, and even visual art. Through The Raaga Collective, the timeless traditions of Indian Classical Music aim to find relevance for today's youth. Harnessing the power of AI and the magnetic pull and endless talent of content creators and influencers, The Raaga Collective creates a symphony of music transcending boundaries of media. You can visit the HCL concert's website or other social media platforms like Instagram or YouTube to enjoy The Raaga Collective’s musical compositions .
What is Raaga Collective ?
Raaga unleashed. What makes any Raaga special? Find answers here...
Something exciting cooking up
Have you ever considered the significant influence that a raag has on your body, mind, and soul?
